E-Commerce
Build stores that actually sell.
The full picture
E-commerce isn't just about having a website with a checkout button. It's about creating a seamless shopping experience that turns browsers into buyers. This course covers the entire e-commerce ecosystem — from store setup to scaling on marketplaces.
You'll learn to build stores on Shopify and WooCommerce, optimize product pages for conversions, and master marketplace selling on eBay and TikTok Shop. We cover everything from product photography direction to email marketing automation to paid acquisition strategies.
eBay & TikTok Shop Focus
Special focus on eBay and TikTok Shop — two of the fastest-growing marketplaces. Learn to optimize eBay listings with Promoted Listings, manage seller performance, and build a stellar feedback score. On TikTok Shop, master viral product content, creator partnerships, and live shopping events that turn views into sales.
Deliverables
- Shopify & WooCommerce store setup
- eBay marketplace selling strategies
- TikTok Shop launch & optimization
- Product page CRO & merchandising
- Email marketing automation
What you'll cover
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